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Stephen Pickering

Category: Twitter

  • Three Pieces of Great Life Advice I Gleaned From Twitter Today

    Sounds weird right? Twitter is the negative capital of the world it would seem. It seems almost like a magnet for negativity and arguing. Boy, I spent too much of my life during the last decade engaging in both, and still do at times, although I’m much more conscious of it.

    #1 Chase Jarvis. I swear there are days, and today was one of them when I said to myself, I need to unfollow everyone on Twitter except for Chase Jarvis. He’s all you need! He’s like Bob Proctor 2.0 except he specializes in the Creative career. If you really wanted to turn your life around, and especially if your dream was to be a creative (artist, writer, painter, photographer, movie-maker, actually in today’s world creativity can be applied to any career) I think listening to Chase Jarvis non-stop would do the trick. I’m certain it would.

    #2 This was an unlikely source and for an unlikely and controversial reason, but I thought the main point he made was so golden. It was from Tim Brando, a former Sports Broadcaster, who was really pissed off about the way the leadership in Athletics at the collegiate level has been so poor in the face of COVID-19. At any rate, and I do trust his judgement on such issues, but I know that point could be debated, but I thought his immediate cure was self-help gold:
    “Do what you love. Get your mind off what pisses you off!” It may not sound sexy, but it works!

    #3 Dolly Parton. Actually this one isn’t from twitter. I heard it last night, but I can’t remember from where, but I thought it really hit home. “Find out what you are good at, and do it on purpose.” It sounds too simple to be true, but that one sentence is almost all you need to know to not only be happy in life (if you are good at it, it’s usually something you enjoy in and of itself) and also make a good living that provides at the very least for your food and shelter and more than likely for a whole lot more.

  • Twitter Should Take Some Notes from Peach

    I think Twitter should take notes: Instead of thinking how to make it easier to use, think of how to make Twitter more Fun, Creative, and Useful alà Peach and Google Now. Twitter feels stale, like it has hardly innovated since 2006, and it feels like its catering to brands and celebrities instead of the user. I wouldn’t accuse Google of having Social and Fun in their DNA, but one does feel like they are constantly innovating, in the name of the user, trying to make themselves more useful. Peach also has a personal, interested in the user first, mentality. They’re coming at if from the fun, creative side, but there are seeds of service popping up like the “move” and “song” magic buttons. I’m having fun in Peach, which keeps me in there, and going back more often, and in this attention economy, that quality is hard to overestimate. Twitter should be thinking in terms of pushing into “personal digital assistant” in as much as being a public message bus.

  • Why Instagram Worked: Limitations Are Freeing

    There are many reasons why Instagram worked: timing, mobile centric, the ‘limitations’ (iOS only), the design and logo were/are retro, warm, and appealing.

    But I think the primary reason Instagram worked were the filters. For the first time the masses like me, who’s only knowledge about photography is how to press the button, were able to see, without opening up some complicated program, what professional and creative effects could do to their photos.  And it was one click. When you snapped a photo with Instagram you could either post it as is, or there were a row of 9 or so “filters” at the bottom, “pre-sets” if you will, that you simply selected and it would automatically apply them. These filters were imitations of what the pros spend hours doing in Photoshop. And suddenly the masses had them at the click of the button. This is the same appeal that photo editing apps for the iPhone like Camera+, Best Camera, and Camera Awesome have: Simple, easy, and fun photo editing that is merely the click of a button to get a unique effect.

    Limitations are Freeing

    I was thinking about this as I’ve begun using Garageband for the iPad. It’s much more limiting than Logic Pro or even Garageband on OSX, but I’m being a lot more productive on it and having a lot more fun. The nature of mobile is intimacy and ease, which equals in a lot of cases increased productivity.

    In Instagram’s case, it didn’t have as many filters or options as Camera+, but that limitation made it much more easy to use and much faster to use. To be fair, Camera+ wasn’t trying to be a Social Network, and the app was very successful in its own right simply selling on the App store. But in Camera+’s case and Camera Awesome, after you take a photo, the damn thing disappears! Then you have to go find the little thumb nail of it, re-open it, and then when you go choose the effects, and this is key, what you see are the pages of effects and not the photo. So then you have to apply the effect, wait while it generates, and then finally see if you like it. Whereas with Instagram the original photo is up on the screen at all times and the selections are at the bottom. You can breeze through sampling all the selections and see them immediately. It makes the whole process easy and fun. To be fair I love Camera+ and Camera Awesome and couldn’t recommend them more, but I’m just simply pointing out a couple frustrations with them, and why Instagram out paced them in use and adoption. (To be fair though, like I said, Camera+ wasn’t intending to build a Social Network.)

    Being Mobile Centric and only Mobile centric: You can’t look at photographs on the website. The only thing you can do on the website is sign up for an account, is another limitation. Some would say, frustrating, but actually that limitation, in the minds of many, was rather intriguing. If you wanted to see an old photograph, you had to search like an easter egg hunt for the link on Twitter or wherever you posted it. While the developers probably didn’t intend it, they merely were trying to save resources for their primary target, that limitation as well as the limitation of being iPhone only, created a sort of caché in the mind, especially in those of the hipsters, a lot of whom happen to be the biggest influencers on Twitter.

    To be fair timing was a key too. At the time, Twitter didn’t have it’s own photo sharing service, and the third party ones that existed just really looked awful and contrived. They were so ugly they conditioned you almost to not want to click on a photo link. So when Instagram launched with it’s beautiful design and hipster appeal, Twitter adopted it as its de-facto photo sharing service, and Instagram rode that wave to mass adoption.

  • How To Fix Access Denied Error On Twitter Follow Button

    If you haven’t installed the new code, it’s here: https://twitter.com/about/resources/buttons#follow

    Even if you have already done that, you may still get that error message instead of the button. What you need to do is clear your browser cache, and it will show up fine.

    On Chrome on Mac you click the Chrome menu button and select “Clear Browsing Data”, another menus will pop up, “Empty the Cache” should already be checked, but if not check that one.

  • Google+: A Threat to Tumblr?

    In response to John Battelle’s blogpost: Google+: If, And, Then….Implications for Twitter and Tumblr, I wrote the following: (Note such posts harken back to one of my blog posts about blogging itself: That is, if you find something you are interested in, and read blogs about the topic, often times your replies become long enough to qualify for blog posts. Also, by replying and leaving a link to your blog, it drives a little traffic as well.)

    That was one of my first thoughts when I experienced Google+ that Tumblr was in trouble

    Still they have a community. I’m on it. My impression of it is more of photo and gif sharing, but not personal photos as much as interesting photos, magazine like photos, that people are posting from somewhere else. To get attention on a Tumblr to post, the photos need to be striking, extremely funny, or otherwise “headline” grabbing.

    Like Twitter, not a lot of personal feel to it, but fun, and I like Fred’s attitude that companies don’t kill other companies as much as companies kill themselves.

    But my main takeaway from Google+ is not so much the service itself, although it is great, as like you say, it’s integrated with all of Google’s other services. Google may be Germany, but the seem to be the one company of all of these that has all the pieces. The whole is greater than the sum of the parts. And that will be a powerful value proposition.

    It almost reduces Twitter and Facebook to applications on this vast Cloud OS, rather than platforms in and of themselves. And Apple, for all it’s wonder, doesn’t have a Cloud Syncing OS, much less a Social Network. I think Apple should buy Twitter and Facebook should merge with MSFT.

    The deep integration of Google+ with Android will be compelling and I don’t see the “app” for the iPhone as being as robust an experience as it will be on Android. This could be a long term threat too Apple as well if they don’t get their Cloud Offerings together.

  • The Best Way to Use Twitter

    Update 9/27/11

    Here it is in a nutshell. You don’t need to read the rest of this post: Don’t worry about getting followers. Just fill your inbound (who you follow) with cool people your interested in who, and this is key, whose information will somehow make your life better. Help you learn cool new stuff.  That’s how you get value. And the same would go for Google+.

    date 6/23/11 –

    Just saw this tweet from @steverubel (Good guy to follow) “How To Answer The Question “How Often Should I Tweet?”http://j.mp/kyTYGR ” – Thought it’d be a good and perhaps valuable read for this subject.

    Update 2/06/11

    If you’re a member of Twitter, then I’m sure you got this email recently from the Twitter team on how to get the best experience from Twitter. I’ve copied and pasted it hear and put my comments in parenthesis:

    Happy New Year,

    Our resolution is to help you get the most of out of Twitter this year. To start, we thought we’d send this note with four simple suggestions. Come on by our web site to try these out anytime! http://twitter.com

    1) Follow your interests. We’ve found that the people who enjoy Twitter most tend to follow a variety of accounts: friends, family, people in their profession, local shops and events, and most importantly, people who share their passions.
    (This hasn’t been easy in the past. For the first few years twitter was all “techies”, but now that it is becoming more mainstream, it’s becoming more possible.)

    2) Get specific. Like sports? Follow your favorite leagues, teams, players, coaches, commentators, writers and fellow fans. Love food? Follow chefs, restaurants, critics, bloggers, specialty shops and respected foodies.
    (Obviously, no-brainer. 🙂

    3) Don’t panic. People turn to Twitter during emergencies. Snowstorms, power outages and fires are just a few emergencies where Twitter may be helpful. Search for #hashtags and follow local civic accounts to stay informed.

    (This may be one of Twitter’s most understated assets. Search in general on Twitter is not that good. But when you are searching for something that is happening right now, it’s fantastic. For instance, my team was playing the other night. Their schedule said it was broadcast on “CSS” which is Comcast something. I don’t have Comcast. I have Dish, but I thought maybe somebody was “Ustreaming” or something. So I did a real time Twitter search (Search is the box at the very top center of the page). Couldn’t find anyone Ustreaming it, but what I did find was even better. Someone tweeted loud and clear, “Arkansas vs Georgia on @ESPN3 tonight” ESPN 3 is the online streaming arm of ESPN. )

    4) Return to Twitter. There are about 200 million accounts on Twitter now – that means new interests, new voices, and new ideas every day. We offer services in seven languages, apps for most devices, and SMS worldwide.
    (Wow, 200 million is a serious number. But I believe it. Every where I go, everything I hear, Twitter and Facebook are mentioned in the same breath, same tandem. So it makes sense that Twitter would start to be getting “Facebook Numbers” so to speak)

    Thanks for being part of Twitter,

    @Biz, @Ev, & @Jack
    Co-founders, Twitter

    Part I: What’s in it for You?

    Firstly, I wish the follower counts weren’t listed on Twitter. It becomes an obsession, and it works against the first tenant of how Twitter is best used for the “average” user.

    If you are an average human being, who isn’t interested in being “recognized” or being a digital “star” the best way to look at Twitter is simply what value you can attain from it. You shouldn’t care a hoot who or how many people follow you. You should only be concerned about following people who interest you, who can give you value for your life, entertain you, whatever turns you on. You’re first objective is that Twitter should be a pleasure, not a strain. You should look at it as a media source, the same way you look at which book or magazine to buy that will give you those same things.

    • So, firstly, you should find 150 or so great people to follow or whatever your “Dunbar” number is, and leave it at that. Don’t follow people just so they will follow you back or just because they are following you.
    • You would rather follow 1,000 of the most awesome people in the world and have 0 followers, than have 10,000 followers and be following 5,000 people who tweet things that aren’t adding value to your life.

    That really could be the end of it for most of us. Think of Twitter like a book. If you’re reading an awesome book that enriches your life, do you care if that book “Like you back” so to speak, or “follows you back.” Heck no. Even if you were Ashton Kutchner or John Mayer, you would be better off with ZERO followers but following only people who were enriching your life. This really is the top priority of Twitter. What can I get out it that adds to my life. Not, oh, if I can only get Roger Ebert’s or Steve Martin’s attention!

    Part II: Your Still Not Satisfied

    OK, so you still want to be a “Digital Star” part of the “digerati.” If you do want to attract honest to goodness followers, and by that I mean folks who aren’t following you just so that you follow them back you need to

    • Create original content in a subject that you are passionate about, preferably in video format.

    It’s easy to tweet interesting content that someone else created, say the New York Times, the Tech Blogs, etc. But everyone is doing that. It’s ok at times, and especially if its something you find truly interesting and that you have actually read yourself and thought about, but people are more interested in the source. They may follow you, but they are listening to and influenced by the source. Because the source is the guy who is passionate about his subject, he’s going to deliver the most interesting, not only content about it, but perspective and opinions about it.

    So find your passion, no matter what it is, and create original content around it. It may not be tech or some of the other popular Twitter topics, but even if no one else on Earth was interested in what you were covering (and that’s highly unlikely) at least you’ll be living on the edge of excitement all the time.

    And one of the points of Twitter is that you would rather have 1,000 followers who are truly interested in your tweets than 10,000 who are only following you so that you follow them back. That is akin to having a conversation with someone who is only there so that you’ll listen to them.

    What are your thoughts about the best way to use Twitter? Love to hear your insights.