I think Twitter should take notes: Instead of thinking how to make it easier to use, think of how to make Twitter more Fun, Creative, and Useful alà Peach and Google Now. Twitter feels stale, like it has hardly innovated since 2006, and it feels like its catering to brands and celebrities instead of the user. I wouldn’t accuse Google of having Social and Fun in their DNA, but one does feel like they are constantly innovating, in the name of the user, trying to make themselves more useful. Peach also has a personal, interested in the user first, mentality. They’re coming at if from the fun, creative side, but there are seeds of service popping up like the “move” and “song” magic buttons. I’m having fun in Peach, which keeps me in there, and going back more often, and in this attention economy, that quality is hard to overestimate. Twitter should be thinking in terms of pushing into “personal digital assistant” in as much as being a public message bus.
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