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Mylikes Update: A Retweet is All It Takes

The Mylikes_Retweet account on Twitter. Makes publishing an ad almost effortless, and totally fun!

Remember when I wrote about Mylikes, the social media ad platform, that allowed you to leverage your Social Media efforts? Well, I still love it, for all the reasons I mentioned in the post, but I noticed lately I haven’t been as active on it. There are more than a few reasons for this, but one of the biggest was LAZINESS. For one thing I got a new Mac, I didn’t remember my password, and I’d have to walk ALL THE WAY to the next room to log on. Just think of that: I’d rather walk to another room, boot up another computer, than simply reset my password! I just found out last night that I can log in to Mylikes through Twitter (or Facebook for that matter) but I was alway hesitant to do that because when I used that strategy with CinchCast, Cinchcast simply opened up another account for me, instead of linking me to my existing account. Not Mylikes. Simply logon through Twitter or Facebook and it links you to your existing account. Nice.

But it gets even better, and easier.

A Retweet is All it Takes

I noticed the other day that they have set up a special account called @Mylikes_retweet that tweets ads, and all you have to do is simply retweet (use the twitter retweet button) and of course not only is that ad published to all of your followers, any time that it is clicked you earn money! Talk about removing any friction! Not only do you not have to go to Mylikes and pick an ad, the copy is already written for you. And it’s great, eye catching, fun copy that is more conducive to “clicking” (translate, good for publishers!) As a matter of fact when I do it, I almost have to keep myself from clicking the retweet in my own stream (which would be against the rules.)

I love this feature because of its ease, but not only that, it interests me because it shows the innovative nature of the company. I mentioned in my earlier post that the founders, Bindu Reddy and her husband were ex-Googlers and that that fun, innovative approach was in their DNA, just like it is at Google.

Fun is something that is way underestimated, especially in Western Culture. We tend to divide “fun” away from our business life. Almost a firewall between fun, life, and business. But I just finished reading Delivering Happiness: A Path to Profits, Passion, and Purpose,and the secret to Zappos’ culture is just the opposite: Fun, social, caring are intrisic to Zappos’ DNA. In fact it is their business model.

This theme struck a bell inside me earlier this week. I was chatting with a web developer friend. I mentioned that I was looking for a photo editing, creative application that wasn’t so intimidating (and expensive) as Photoshop. He mentioned Pixelmator and after telling me all the nice features about it, at the end in an unconscious exhuberence spouted, “And it’s fun!”

Well, for all the philosophical debate we have over advertising and it’s place, especially in Social Media, what about the philosophy of Fun?

If you are already a member of Mylikes, simply go to @Mylikes_retweet and pick an ad from their tweet stream. Simply retweet it, and see if you don’t have some fun as well as potentially earn some money.

And if you are not a member go sign up here: Mylikes.com (It’s free, and if you sign up with that link, I have a chance to win an iPad2, which you can too once you are a member.)





One response to “Mylikes Update: A Retweet is All It Takes”

  1. Cynthia Avatar

    I saw your coverage of MyLikes and thought I’d take the opportunity to introduce you to our company, ShopSquad. At its core, ShopSquad is the only network of free online personal shoppers. If you’re looking for product advice you can come to ShopSquad to get real-time guidance from a product expert via live video chat or Q&A. While the majority of our experts are top bloggers, anyone with product knowledge can be an advisor on ShopSquad, and advisors can earn commissions if a shopper buys a suggested product.

    But we also offer a feature we call the ShopTag. It basically allows any of our members to create a unique product link for use in their blogs, tweets/Facebook posts, etc. If anyone makes a purchase using that link, our member gets the majority of the affiliate commission. It’s different than the MyLikes/social advertising model in a number of ways, but achieves the same end: product promotion. The key difference is the impetus: in the MyLikes model, it’s a merchant paying a publisher to promote something. In our model, it’s the publisher himself capitalizing on his own social currency by discussing/promoting whatever he/she wants. And unlike MyLikes, with ShopSquad people get paid only if they make actual sales, not just based on clicks.

    Would love to discuss ShopSquad in greater detail and/or give you a demo. Feel free to email me: [email protected]!

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