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Author: Stephen Pickering

  • A Blogger’s Blue Print – Chapter 1

    Comment!

    Search for and visit sites and forums with topics that you are interested in. Read the posts, and make thoughtful, sincere comments. Of course put your name and site address in the comment form. This "puts you out there," gets you exposure and drives traffic to your site. The better the comment, the more traffic. It's a win win. You're adding valuable content to another's site, learning more information about your topic and in return getting a link back(more link juice) and at least some more direct traffic. Join Disqus. Giving your comments a social edge. This will make your commenting more effective, socialized, and it will archive them, putting you out there even more. Read all of the other comments. Any interesting ones? Visit their website and check them out. You may find an additional source of information and inspiration. Good Karma to have them perhaps visit you. *An added benefit: If your comment is bringing up an additional angle and happens to be a particularly long comment, you have the makings of an automatic new blog post to boot. The more blog posts you have equals incrementally more Page Rank which inevitably leads to more traffic.

    Blog Posting

    What are you really, really interested in, especially at this moment? Don't worry about SEO, or will it make money. That's editorial stuff that you can come back to later, but first you've got to get the lyrical part of your soul out first before you bring the editorial part in (copywriting, SEO, monetization strategies, etc.) You put those latter things first and it might work, but you won't be happy, and it won't be worth it. Let's start with small baby steps first. What is the one thing you would like to do right now for the next hour, next two hours, whole morning or afternoon? Sure there's things you need to do, and you make a list or read a book about getting organized and you do them, but in a relaxed way. The things you need to do, however small or insignificant they seem, can make terrific blog posts. You can turn problems into opportunities. For instance, let's say you have a problem. (The more specific the better) You've searched and searched Google and found no easy or direct solution, but since it must be done, you do manage to find a way to figure it out, and you can explain it more clearly and simply than others. Bingo! You've just found an opportunity to help others, and you are also solving your own problem in a more creative, productive way. People will relate to you more than the experts who know what to do, but speak a lingo no one understands, or for whatever reason want to toy and withhold the information. And that builds trust as well. "Make a virtue out of necessity," as Shakespeare said. So yes, the things you need to do, you must do, and the more of a challenge they are, the more of an opportunity they can be to find a better way and for you to express that better way to the world. But back to what you want to do. After the needs have been met, surely you can find a couple hours a day for yourself? Like golf? Shoot some video of yourself during your next round. Who knows, you might just hit a hole in one! Thank that shot caught on video might not make the rounds on Youtube? New media shouldn't be a distraction. It should be a new way of expressing yourself, and it can be a psychological tool really. Think about it. Got a guilt complex about doing the things you want to do? New media gives you a channel, a focus, to make doing what you like, important. It's a long tail that will make that little complex crumble. and that's a great mixture. Relax. Take some breaths. What one little thing, and I don't care what it is (shopping? ladies there are a lot of men out there starving for an education on how to shop well!) lowers your blood pressure for a few hours, relaxes you (cooking, reading, working out, meditating, hunting or fishing?) These topics have audiences out there just begging for a fresh voice that will educate, entertain, and inspire them. And doing the things you love to do will inspire you too. The Google bots are being tuned for fresher, newer, different takes on the every day things we do in life. Really, Google and the other services of their ilke are working on the Search & Engine part of the equation. The Optimization comes out of your natural exuberance. All that silicon is just begging for a real, natural, spontaneous experience, and the deepest part of you is too. It gives us all a chance to inspire and be inspired, to fulfill and be fulfilled. So the best step is to step away from that computer (unless its computers your really interested in) and do what really inspires you. Theirs an audience for that, but find the thing that you most want to do even if there wasn't.

  • A New Original Poem | “Will We Dance Again?”

    A New Poem: “Will We Dance Again?”

    The dream is the state of being
    I’m so out of sync with what my soul’s truly feeling.
    It’s like a dolphin dying off the Tel-Aviv coast,
    Circling her only friend, the one she loved the most.
    My true soul purpose is to fly,
    To go back in time,
    To talk with her over a glass of wine,
    To climb the Capitol and jump
    from it’s Christmas lighted banners,
    To swim the seven seas
    And to come up to swallow the sunset breeze.
    A shower over mass
    The vestibule is swollen with people who pass
    A shimmering paten and ciborium captures their soul’s eyes.
    Once inside the star in their hearts is brighter than the sky’s.
    A grand night with a dinner over roast
    To the arch angel of the East China sea I’ll toast.
    The bread lines extend from the Dukes ashes to the Prussian square.
    Hot dogs and steaks and the golden calf are served there.
    We can’t wait to go in
    And sing for the promenade to begin.
    It’s dancers and spritzers and lemonade pie
    It’s where the soul comes to be born
    And the armies of the night to die.
    God bless him under the sea
    who with a vodka on ice holds up
    All of eternity.
    I’ll look in the glass glazed with Christmas breath
    She’ll turn away, but God will only know why.
    We’ve exchanged gifts.
    The consummation is done.
    The wood of desire burns crisply
    a burgundy glow of the ash of our first blush.
    What’s left defies gravity, floating to the sky.
    At first it was all sex and white, Cakebread wine.
    Now the deacan has turned
    No Latin mass is served.
    The towers of ice return,
    Flattening mountains into prairies and only leaving traces
    of our bones’ outstretched, unfulfilled reach
    for the diamond lit sky inside the Sorcerer’s chamber.
    He who lasts forever is dark in our soul’s
    Buried mine.
    He’s stolen the chalice filled with our saviour’s wine.
    So we clutch the top of the Andes afraid to fall;
    Unaware that since the glaciers of the soul have collided
    The the distance between what was and what’s now
    Is infinite and yet, if only
    we would let go,
    Not very far at all.

     

    ©2009 Stephen K. Pickering

  • The Best Search Engine Optimization & Marketing Resources

    Nothing beats good, orginal content, but also nothing beats knowing that you are using the best techniques and procedures, for getting that content recognized, for inspiring you and your subconscious mind, to produce even more great, orginal content. When the bases are covered, the inspiration for hitting a homer increases. Your ego can be a dragon that stops you, but your subconscious' desire for some recognition is not a self serving type of desire. It's an affect of the higher goal of being the most helpful and useful that you can be. In this case recognition can mean authentication, and also in the virtuous circle motif, authentication can lead to well deserved recognition. Maybe a perpetual motion machine exists after all. Here are some sites with information and tools to reach the maximal audience who is interested, or who may not even know they are interested, until they find you, in content related to your work, so that your subconscious has the most motivation to be original and to follow its bliss, which ironically leads to even better content. In other words, winning awards, can make your higher self work harder. Getting a No.1 record, for instance, usually makes a musician practice his guitar more. A "break" means you are given the luxury of more time to spend on your craft.
    • http://googlewebmastercentral.blogspot.com/ - Official News on crawling and indexing sites for the Google index. Google webmaster blog is well known as highly informative and as being reputable. And why not? It's straight from the horse's mouth, Google itself.
    • http://www.bing.com/community/blogs/webmaster/ - Bing has a good webmaster blog too.
    • http://www.youtube.com/GoogleWebmasterHelp - Google has just started a video channel for webmasters. Plenty of videos up already to answer common questions.
    • http://www.seobook.com/blog -  by Aaron Wall. Learn.Rank.Dominate. They sell an SEO training program for $150, but also have a free blog with lots of free, valuable information. Looks legit and reputable.
    • Highrankings.com - by Jill Whalen. They also primarily offer a paid for, but legit, consulting service. But there are lots of free articles on the site with a lot of great information.
    • Yahoo Search Blog - Yahoo's equivalent of the Google and Bing Webmaster blogs. A look inside the world of search from the people at Yahoo!
    • SEO Moz -  Seo Moz serves as a hub for search marketers worldwide, providing education, tools, resources and paid services to help every SEO to be the best they can be.
    • Blackwater Ops - Also primarily a paid consulting offering, but also many free articles and information to get your juices flowing.
    • NowSourcing - Social Media Marketing explained. You’ll tend to find original content relevant to social media here, not just another top 10 list. One guy said about this service, "The only SEO that has been able to show me actual results"
    • Virante - They have a lot of Free expert SEO tools here.
    • Century House - Eating competitors for breakfast.
    • The Blog of Matt Cutts - Most engaged Google engineer on the social networks, namely Twitter. He's currently head of Google's webspam team, but he's also worked for years on search quality there. He knows and shares a lot of useful tips and information. Great, nice guy. He would be what Chris Brogan has termed a "Trust Agent."
    • Search Engine Land -  Must read news about search marketing and search engines. One of the best sites for Search related news.
    • Google Blogoscoped - A site that covers Google primarily and updates you on new developments there especially as its related to social media, marketing, search.
    • Google Operating System - Unofficial news and tips about Google.
    • The Digital Point Forum - A great forum discussing all the search engines, marketing, and design & development. One guy said about this forum, "I've implemented some of their recommendations thus far and I feel like it's already making a difference."
    • Google Webmaster Central Webmasters/Site Owner's Help -  Google's HTML documentation for Webmaster Essentials, Tools, Relationships, and Sitemaps.
    • Google Webmaster Central Help Forum - All about crawling, indexing, and ranking, plus tools and even chit-chat.
    • Eric Goldman - Specifically the legal aspects of search, but also a lot of broader information and observations that are worthwhile.
    • SEO by the Sea - Internet Marketing and Search Engine Optimization (SEO) Services, Consulting, and Research. Also talks about patents related to SEO/SEM search. This and the last are really good sources of information about blogging in general too.
    • The Google Cache - Must read SEO blog. Web Marketing, SEO, CPC/PPC Blog.
    • A simple Delicious Search for "SEO" - Search list results about SEO provided by Delicious.
    • Search Engine Guide - The small business guide to search marketing. Small business help for website promotion and increased search engine traffic. Great advice from solid writers.
    • Small Business SEM - Because not everyone can throw thousands of dollars at the ‘How do we market ourselves online?’ question… Also featuring the SEO Success Pyramid.
    • Link Moses - Link building strategies.14 years of advice, rants, and tips on link building strategy and content publicity.
    • Link Building Best Practices - Q&A with Eric Ward, aka LinkMoses, Questions, answers, opinions and advice on link building best practices based on his personal experiences as a content publicist for thousands of websites from 1994 until today.
    • Yoast - specializing in WordPress SEO. Tweaking websites, from search engine rankings to speed and user experience. Joost de Valk and guests provide tips on optimizing WordPress, Magento, search engine rankings, analytics, and website performance. They also offer SEO tools, Magento extensions, and WordPress plug-ins to make it all possible.
    • SEO Quake - a powerful tool for Mozilla Firefox, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows user to obtain and investigate many important SEO parameters of the internet project under study on the fly.
    • Web Page FX -WebpageFX is a leader in web designweb developmentInternet marketingecommerce,flash design, and search engine optimization. We offer web solutions worldwide with a specific emphasis on companies in the Central Pennsylvania and Mid-Atlantic regions.
    • World Wide Web Consortium - for brushing up on the compliance side of things (even if it gets a bit technical). It's the standards by which the web runs, from the horses mouth, so to speak.
    • QuickSprout - by Neil Patel. How to Optimize your blog for Search Engines. "Over the past few years I worked with 30 of the top 100 blogs to help them increase their traffic. The thing that all of these blogs have in common is that they have great content. But one thing that most of these blogs didn’t do right is leverage search engines."( *WARNING - This is a great blogpost, and the guy looks legit and his blog as whole seems like an awesome resource, but I put that bit of code he mentions between the <TITLE> tags in the header of my WordPress Blog, and it broke my site. Was down for a whole day. Just taking the code out didn't work. I had to COMPLETELY RE-INSTALL, a major headache. Maybe I have a crappy theme. Don't doubt it, its free, and I know WordPress and PHP are possessed, but still a WORD OF WARNING about that CODE.)
    • Black Hat World - An SEO forum and community.
    • SEO Book for Bloggers - The blogger's guide to SEO. What Google knows about your blog.
    • Graywolf's SEO Blog - Michael Gray became involved in web development and website management in 1998. He was Webmaster for a major specialty retailer, helping create their website presence and growing their online sales from less than $10,000 a month to over $25 million in annual web sales.
    • WordPress TV - WordPress SEO and Optimization strategies. An outstanding presentation.
    • Yoast WordPress SEO - The definitive guide to higher rankings for your blog by Yoast. 2009 Semmy Winner.
    • Dragon Search - DragonSearch is a search engine marketing company with offices in New York City and Kingston, New York in the Hudson Valley region specializing in a wide range of search engine marketing consulting for online marketing and advertising ventures of all website and industry types.
    • StomperNet - This one is PAID ONLY, but it's folks have been recommended by reputable people so I thought I would still include it. Stomping the Search Engines. You will know SEO inside and out because when it comes to teaching SEO for business owners, no one knows it better than StomperNet.
    • Confidential SEO Secrets Book - Revised and expanded August 2009. This is a book, so again, its not free, but came recommended. By Allen Harkleroad.
    • Flowtown - How to use Social Media to expand your SEO horizons.
    • SEO Mash - A mash up of a plethra of SEO, blogging, and Website resources.
    • Alltop - the mega-aggregator from Guy Kawasaki and company has an SEO category
    • OnReact - A real time feed for everything in the Social Media Sphere that gets voted up via social media services such as Twitter.
    • Wiep - an internet marketing blog with link building as the main dish. Different link building strategies get discussed here, as well as several other search engine optimization related subjects.
    • Blind Five Year Old - a product of A.J. Kohn, an experienced marketing executive with a successful track record spanning nearly 20 years.The name of the blog comes from his search engine optimization (SEO) philosophy, which is to treat search engines like they are blind five year olds.
    • Wafer Scale - SEO tips for your blog, and bloggin tips to increase your traffic.
    Do you have any more suggestions that I can add to the list? I would love to hear from you.

  • An Original Poem | “Wall Paintings”

    These brick buildings, well they won't help us now. It's not what the soul wants. The soul wants to open up Coconut shells and rain from clouds and hang leafy shells on your ears as an engagement ring. The Hungarian tribes inside it are unfrozen by the wandering Danube. They are on their way to the black sea to wash their rusty hands clean Of the poison the stag men cursed them with For dripping the cave dark without homage. Their hands' ache is released by the goddess of the river Second cousin to Athena due to be married any day now To the sea's never ending unbounded completeness. The hand that skims the shoals learns Russian Under the water and can speak to the wood carp now As the whole caravan is guided eastward by the alps breath. Eli's sister is swept down the Blue Ridges to the village That she spent her childhood running from To spin cotton into gold. A thread long enough to stretch the Atlantic and be sold. She's happy to have work again but has reseigned herself Of ever marrying. The soul doesn't want these things. The hand only wants water And the nose only the red and orange leaves Floating on the God of the Appalachian's breath. But she will come back. If you pray enough they shall release her. We'll sit in coffee shops in Paris all night writing lines Hoping the girl shall find him and the string reach the Hungarians in time. What do the poet's strike out at when they sleep? Do they think when they dream Or only dream of sleeping with her When the journey has been made And the cave stags can rise up their sacred hole again Lighting the darkness in the world above?

  • How to Write a Poem

    I’ve been thinking and working on blogging, the techy geeky stuff, which interests me to a point, but finally the headache begins. And the over saturation. Then I move back to what I really love which is creativity. Blogging and the techno stuff is just the new medium, the new publishing as it were, and with all its advantages, one wonders why it can be so difficult at times. Why can’t one say, I want to put this here, and that there, and have this line up over here on one’s web site without this insane lingo known as programming? It’s the revenge of the nerds on us all. No, actually, it’s a bit of the pleasure of finding things out. It does feel good when you finally figure it out. You feel a little self important. Maybe that’s what its about, feeling important. At any rate Squarespace seems to be advertising what someone like me is wanting. So maybe I’ll move in that direction. It’s just that still, all the squarespace sites I’ve see, seem to look the same. Oh well, who knows. As Loren Feldman says, “It doesn’t madda. ”Wait, wasn't this about how to write a poem? Oh yes, a poem. I get on and off streaks of writing poems like I do getting into tech, but you can guess which is more fun and more gratifying. Hands down a poem, or anything creative. A poem is not something you sit down and intend to write. It's an adventure. A line pops up out of no where, when your totally doing something else, or not doing anything at all, and what it does is not describe how you feel, because like Paddy McAloon wrote, "Words are trains for moving past what really has no name," but rather the sounds of the words, the arrangement, how they're put together, their "music" as it were, express how you feel at that particular moment in a way that is transcendent of that moment. It's an expression of eternity in the field of time. Blake said, "Eternity is in love with the productions of time." The soul is like energy. It's eternal and of the moment at the same time, but you can't see it or feel it or touch it. "Oh," you say, "but I've been shocked before!" Yes, but that shock wasn't energy hurting you. It was the atoms energy was moving that hurt you. Energy has never been seen, heard, felt, touched,  or tasted. It's like the invisible man who can only be sensed by throwing a blanket over him. Energy is to an ocean wave as the soul is to art. Art is the expression, the outline in matter, of that which felt outwardly, only inwardly. Dance is a metaphor for effortless movement. Singing is a metaphor for the exuberance of being. Painting is a metaphor for the picture of the soul and for capturing in time, that which is timeless. Music is a metaphor for adventure as represented by the melody, and the magical helpers who appear from no where as represented by the harmony. Sculpting is a metaphor for finding the secret treasure that's inside by working with the "hands" those magical coming from no where helpers again. Fiction is a metaphor for existing simultaneously in two worlds and "dancing" and "singing" between them. Drama is a metaphor for knowing, not that everything is connected, but that everything is the same thing when outside, "bigger" forces, pull the hero or heroine out of there everyday existence, and also a metaphor for the Self behind the self, both participating and observing, there and not there at the same time. Poetry is a metaphor for spontaneity and quantum leaps, where something is nothing and nothing is something. "For poems say nothing," said Auden. But that nothing is precisely the treasure chest buried in your own back yard, which again is a metaphor for the dark parts of the psyche, that we ignore, disregard, or tell to sit down and shut up if they make too big of a rouse. Anger comes from attachment, taking sides with a system over a soul. Art is a metaphor, not for "living" as we so often hear spoken, but for the knowingness that eternity is right here right now, that this IS it, that you ARE it, right here right now, and that no only does magic exist but that it is the only thing that exists. So, here's how you write a poem:
    1. You must have something to write on every second of every day for the rest of your life, which is forever. The thing about the adventure is that it never ends.
    2. A small pocket notebook will work just fine, but I've found the iPhone very useful because if you are at a social gathering and a poem seizes you, you look weird writing in a notebook. They don't notice you typing in your iPhone. They think you're emailing or texting. So it makes you look cool too.
    3. Write down every line that comes to you that sounds good, that feels good, that feels like its spontaneous, coming from some other place than your mind, that you're not writing it, but its writing you.
    4. If you're lucky these lines will come most often just one at a time and not interfere with your life, and then when you've got enough of them, you can gather them together into one poem.
    5. If three different lines come to you on three different days, don't worry about whether they "match" or sound right together, you can put them together in the same poem or not. "It doesn't madda." Look at it this way. either your three lines into a poem, or you got three different poems going on. Either way you win. But in all seriousness, you can decide later and I mean much later on things like this. There will be drafts and more drafts before the editorial process comes in. So you can save those kinds of decisions for the editorial process.
    6. On a really bad night, the lines won't quit coming and you have to leave the bar or party early. You have to chase down every spontaneous line like a fly ball. If they keep coming you keep running, no matter WHERE it leads you.
    7. And that's a KEY point: You cannot editorialize or make judgement on ANY spontaneous line that comes to you out of the blue. No matter what it is you write it down. You are not a writer. You are a secretary. And if the lines keep coming, you keep following them, like a doe that catches your eye in a forest that you follow without thinking about if you're going to make it back.
    8. You'll know when the rough draft of a poem is complete when a really beautiful, perfect ending comes walking in, like the girl of your dreams sitting down next to you, when you thought the night was over.
    9. If you write that draft into a any kind of word document to save on your hard drive, you'll never see the poem again, or think of it again, and your subconscious mind will get angry, go away, and you'll probably never write poems again, which is too bad, because they are lovely entertainment, but at least you'll have a life again.
    10. Publish the finished first draft on your blog. You'll be so embarrassed that you'll work on drafts all night and day, until it at least doesn't embarrass you anymore. Then you'll forget her for a while, but you'll meet up again someday in Casablanca, and she'll never stop loving you.
    11. 5 years later when you do meet up either she'll be married with children which won't be bad, because in some ways those children will have been influenced by you, or you'll fall in love again, and this time you'll take the ball all the way to the hole or end zone
    12. The whole thing will be just perfect for a while, and then you'll find yourself back in the Kingstown bar again. But that's okay, because that's where it all began. And it gets more beautiful with every draft.
    13. Oh, I should have put this first. My writing juices get flowing when I read. Get one of the volumes of The Best American Poetry Series and start there. Just read it for enjoyment without intending to write a poem. When I read those volumes, or poems out of the journals like the Paris Review, I find myself almost jumping to the computer to write. It's almost an unstoppable force. I WANT TO. It's FUN.
    14. Don't read or write poems for meaning. Read and write them for fun. Don't worry whether you understand them (whether yours or others') Art that you can understand isn't art. Worry about whether your having fun doing it. If you don't, find out what you have fun doing. Follow that. It'll lead you to the same dance. "Many roads, one destination."

  • How to Position An Adsense Ad within a Widget


    So yesterday I was experimenting with some new themes and found one I liked that utilized those tall, thin “Skyscraper” Adsense ads. It had a left sidebar which I was looking for because I thought I read somewhere that the left side of the page is better on Google’s “heat map.” And then I read somewhere else that the right side was better. So who knows? Do you know?

    Well anyway the only problem was that the side bar was a lot wider than the ad, and simply inserting the Adsense code made the ad show up to the far left of the sidebar. It didn’t look right or appealing. So I googled. Right? What did I google?

    • How to position “and” adsense ad within a widget
    • How to position an adsense ad within a widget
    • How to position a java script
    • How to position a Java script Adsense Code

    That last one did the trick. About the third result brought me to this page where I found the simple answer, although it’s a little bit down the page and I had to read a bunch of gobledy-goo techno stuff I didn’t understand first.

    But the simple answer is using the DIV tag like so:

    <div style=”float: right; margin: 10px;”>
    (Insert Adsense Code Here)
    </div>

    Then you tweak it how you like. For instance that exact code moved my ad too far to the right, and I had to tweak my margin to 35px to center it. But you get the picture. However I had to deactivate the theme. I don’t know if there is some bad code in it, or if my servers were just having a problem because my pages suddenly were taking minutes to load, and it was the same for trying to work within the WordPress console itself. Too bad. It was a nice looking theme. Maybe I’ll try it again to see whether it was my servers or not.

    Anyway hope that helps. As far as top and bottom positioning, I don’t know. Do you know? I would guess you would use the DIV tag again and some kind of Top or bottom float assignment to it. Just guessing. Of course if I ever need that, I can just Google, right? There’s no need for instruction manuals anymore. Google is the instruction manual. Save the paper. Apple does.

    Credit goes to Max Bulber and WMtips.com for this one. Thanks Max. I just bookmarked you in Delicious.

    Credit: http://www.wmtips.com/adsense/how-insert-adsense-chitika-javascript-code.htm